One trick to SEO is that you have to have your own original content – and then get credit for it! It can really bum you out when you slaved over your site’s content, only to see a higher-ranking site scrape it and use it to appear in search results ahead of you!

While the point isn’t to police the web for copy-pasta, we loved this clever little trap set by Graywolf’s SEO blog. By inserting a sentence containing the word ‘?constagagulation’ repeatedly, he was able to wait a couple weeks and then find out where it went.

Similar methods are used by map designers, who insert deliberate errors in order to catch copy-cats. We aren’t saying you should do anything but what Graywolf recommends – insert some links to yourself in the content and let ‘em have it! But it’s always nice to know where it’s popping up.