Dynamic is the apt word to describe the special feature of any website. This potential to change is what keeps it attracted to the user. But to maintain the novelty of a site is a time consuming and costly process. While most of the content will remain the same, the change in colour, graphics, and photographs is sufficient to give an entirely new appearance. Hence, developers have realised the need to keep the content separated from the presentation. The separation between structure and presentation is essentially to simplify the process of modification or complete redesign of the page with out affecting content.
The World Wide Web Consortium (W3C) actively promotes the development of content and styles separately.

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