In simple terms, keyword density is the number of times a keyword appears in your web content. Keywords are important for SEO purpose, but over use of these words can have an adverse effect. Your content may be considered as spam by the search engines and may even lead to ban your website. However, if you make wise use of the targeted keywords throughout the website, keeping density size within control, you would find that your site would be considered for good rankings.

Keywords are very important in your attempts to get more traffic with your search engine marketing efforts. You should undertake detailed research of keywords that may help you to get relevant customers. You can find out multiple keywords rather than using the same ones throughout the page. It can make your content seem obviously commercial and not anywhere as introduction to your company and products on offer. If you use keywords and phrases in each sentence, then you can easily visualize, what your website would sound like. This is where keyword density needs to be ascertained. Your content should not sound too persuasive sales talk. The keyword density is a percentage of total words on your webpage. If you have 200 words on your web page and you have used the keyword 10 times in different paragraphs, then keyword density is 5%. Typically the accepted industry standard is 3% to 7% though it may vary to a certain extent. Though it is not a rule, it is better to keep yourself updated about acceptable level of keyword density.

When you are developing content for your website, make sure that you do not write only for the search engine. You are writing to impress your customers. If the keyword density is high, your search engines may be happy, but the customers won’t like it at all. Do not write simply keeping in mind the keyword. Use them wisely throughout the copy. You can even use the synonyms of keywords. It helps give your content a smoother flow. Keep in mind to write, as you would converse with customers. Go through the copy and decide, if you need to use keyword more than what they already are.

There are several tools that may be used for the purpose of checking the keyword density, as well as finding out words that may be used, instead of keywords. You may use the thesaurus synonym or Google synonym in place of a keyword. If you are using the Google synonym use the tilde (~) symbol before your keyword in the search bar of search engine. If the keyword you are using is popular one, then you have to strike a balance in keeping a sensible level that would be preferred by search engines, as well as visitors.

It is not a simple thing to maintain keyword density balance. You may sometimes end up using too many or too few. After you create a copy, read through it from the customer point of view. If you feel that you haven’t used the keywords and phrases too often, then check out the density using different available tools and then only use that content to reach out to your customers. Keyword density size is a vital factor that can help or hurt your rankings, as well as that of customers.

Peter Brittain
Perth Digital Agency