Slavery may have found a new and prominent form, in the ways that search engines dominate the web world. Any information not conforming to these are either not displayed at all, or pushed down the pecking order as the search results are thrown up.

Search engines strive to provide more useful information, rather than acting only as a “go-between” for the user and the vast ocean that is the web. These engines keep track of all the sites that carry the latest updates on a given subject matter. This is the reason why one finds blogging sites are regularly picked when a search is given. Hence, beware of going slack and finding yourself struck off the list of the favourites.

Search engines do not find it easy to search long URLs and non-standard domain names. Hence, choose site names that are short and associated with registered domains.

Sites, which present duplicate content, may not be shown during searches, since the engines seek variability in content and may not index your site. Hence creating authentic content presented in a novel way is the way to gain attention. The engines do not display sites that are guilty of copyright infringements. This can be avoided by the use of tools like Copyscape.

Active promotion of one’s site is advisable. Search engines tend to promote those that approach them rather than those who wait for people to find them. Manually submit details of your site to the search engines, and pay if need be to gain quality visibility.

Search engines are adept in filtering information presented as text. However, anything superimposed on graphics or animations are left unread. Hence, repeat keywords associated with such graphics somewhere in the graphic-free text.

Do not host or advertise content form shady websites. Search engines are especially sensitive to servers and addresses that host or promote adult content. Spammers, hackers, and perpetrators of virus attacks use such sites as bait to attack unsuspecting users. Hence, ensure that your site is clean and that your hosting company is not a party to such deals.

Search engines like it when they get content every time they access a site. Hence, minimize server down time except when it is for maintenance purposes. Regularly update and maintain servers to prevent disruptions due to virus attacks and variations in traffic.

Do not incorporate too many redirects in your site. The time taken for these redirects may put a user off. Use meta-tags so as to associate keywords and phrases with your site.

Do not paste your web link on to irrelevant pages – those which have nothing to do with your content, just for the sake o advertisement. The search engines may just treat it as misleading information.

Building a site map is a great way to increase your chances. A site map provides rhe links to all the pages on a single home page, and makes it easier for the engine to identify. Search engines find it difficult to craw through the source codes of websites cluttered with information. It will only make the engine leave your site unindexed due to poor accessibility. Keep the layout simple with all key words right in place to be picked up.