Search engine marketing forms a very critical part of your online marketing mix. There are different options available like Pay per Click (PPC), Pay for Placement (PFP) and Paid for inclusion (PFI) that can be used along with organic SEO techniques. Organic SEO techniques are useful in getting the highest ROI for the company. However, new companies that want to reach out faster find the paid programs in addition to the SEO techniques useful in their search engine marketing campaigns. If you have a large website the trusted feed programs can be of great help in getting you good ratings.

There are trusted feed programs that are of considerable help for companies that have large websites. Say, for example, if your website has something like 600 pages, using a trusted feed program can help a lot. Some companies allow you to make payments only if there is traffic to your site, as against the paid for inclusion program wherein you have to pay even if you do not get traffic. The pay for performance program proves beneficial if your returns are comparatively lower due to some drawbacks. These programs are called as XML feeds by some, as they use the XML protocol, which has become an integral part of today’s web services and other applications. It is very useful for large websites that want to reach out to a highly targeted traffic. Moreover, the trusted feed is continually re-indexed and appears as generic listing and not as advertisements. It has guaranteed indexing of every web page that is submitted, even the dynamic pages. It is very useful for eCommerce websites that are largely database driven. Some of these tools also provide mechanisms that allow advertisers to remove discontinued products.

There are several advantages of using trusted feed programs. Even if you have dynamic content it can be indexed now. This is because it provides easy refresh cycles that can keep your specified content updated. Up to a certain extent it allows you to have control over what content is indexed. Large sites should certainly use the trusted feeds. Similarly, if these sites have deep content like extensive catalog of product in database, it is useful to get indexed. As it can index the deep content, your large site can also get a competitive ranking.

Generally, these providers also support you in identifying pages included in database powering a search engine search. There cannot be any assurance on placement but using trusted feed could be of great use to make it search engine friendly. When you use trusted feed your listing start appearing in around 72 hours and continues for some more days. Most of these providers allow you to track your trusted feed campaign’s ROI and Return on advertising spend. Similarly, you can even monitor the traffic volumes for each search destination where the trusted feeds are used. You can easily determine the most popular keyphrase searches as well the URLs that have the best performance.

There are a few drawback of this technology also. Though it is useful for database driven website, it does not assure you top rankings, and sponsored ads may be better in such situations. Using trusted feed is a time consuming processes and mainly beneficial for bigger companies. Though smaller companies can use them, the cost involved may prohibit them.

Trusted feed programs remove the wall that blocks the search engine spiders from crawling dynamic and deep content pages. Research well and then select the trusted feed program that seems to be the best solution for you.

Peter Brittain
Perth Digital Agency

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