• Content management: You can make use of different tool to keep you website current. You should ensure that you keep updating your content to stay on track with the current trends. You can make use of edit.com for the purpose of website maintenance. It ensures that your site is up all the time and allows modification whenever you need to update your customers.

• Email management and auto-responders: Email marketing is a very important part of your marketing campaign. There are tools that allow you to schedule your email marketing campaign. You can regularly send out newsletters and personal emails to new and existing customer informing them about new products and offers. Tools like aWeber.com are useful for the purpose and can even provide you the opportunity to create reports about how many readers checked your newsletters and how many have come back to buy your product.

• Hosting: It is of utmost importance to have a good hosting plan. You would have to find sites that offer hosting services. It is necessary to create an account if you want to manage a number of websites. Moreover, the bandwidth of the host is important when hosting your site, as it may be a cause of concern if your site takes time to load.

Other things like having a merchant account to accept online payments, a shopping cart for order processing, spyware protection, password management tools and many more tools are also helpful to you to keep track of your online marketing efforts. You can try out various tools available online and use those that you feel are suited to your needs.

Peter Brittain
Perth Digital Agency