In simple words, the Quality Score is the basis to measure quality and relevance of your ads. It is a dynamic variable assigned to keywords that your website uses. The calculation is based on how relevant is your keyword in relation to your ad text, as well as the user’s query. It affects your ad’s position on search engines, as well as the keywords’ minimum bids. If your quality score is high, your ad position will be better and your minimum bids lower. The score is determined by the click rate of your keyword on the search engines and the relevance of your ad text, keyword and landing page.

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Gone are the days when the manufacturer or developer of a product was held in awe. Instead, the customer or client rules the web world. And so web sites are on the move to rate the quality of their service based on what the user has to say. This may not seem surprising, but for the enormity of the problem at hand. A web site is not a product that has limited features and hence can give rise to huge number of comments regarding its functionality, appearance user friendliness or design.

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