To improve your quality score, one of the important factors is the use of keywords. You can split keyword into smaller and more targeted Ad groups. You can then create an ad creativity for each group using the common denominator of the group. Ensure that your displayed URL does not exactly match the Actual URL. You can design different ads for each group and also use different verbs and calls to action. You can test these ads for some period of time and choose the best performing one and delete the others. Optimizing creatives is very important to improve the Ad score and the ongoing process. You can also experiment with the matching options. Rather than going in for a broach match, you can add exact matches and phrases, to match keywords of each ad group. You may choose those with the best Ad quality score and delete the rest. Mostly the exact matches prove to be the best.

There are some page factors that may be used to improve Ad quality scores. You can run a manual with deep link building campaign using the keywords that are performing the best. This has a double advantage, as it is useful to improve the ad quality scores, as well as to help the organic SEO campaign gradually. Using sitemaps and semantically coded content, you can further improve your advantages. It is important to remember, to use keyword that you have found in your content. Make optimal use of the keywords, but within limits, to ensure that it does not lead you to be penalized.

Like the way you test the creatives, you can also test the landing pages and select the one with the highest conversion rate. Adding best performing keywords to meta tags on each page is also necessary, as much as using the exact ad text from your best creatives in the meta description. The title tag can also include the best performing and the most descriptive keyword. You can also make use of the links and the terms and conditions in the navigation links on header and footer. You should also keep in mind that the load time for the landing page is also critical for the quality scores. If it is taking a lot of time to load, you may try to reduce the number of redirects. You can also balance the design and content to make it simple for use, as well as to make it lighter.

It is important to organize all your activities and plan them with a goal to achieve high scores. There are several techniques that you should test and use the one that suits you the best.

Peter Brittain
Perth Digital Agency

The initial yardstick to measure the success of a website depended on the number of people visiting the site. Over the time this has proved to be insufficient because all that a site had to do was to provide some eye-catching graphic with no content to back it up. Now more emphasis is given on the amount of time spent by the user on a specific web page. An analysis of popularity of the site as a whole is also taken into consideration. This shift in policy is important since a site like the YouTube, which may add content on a daily basis may be rated similar to that of a gaming site popular among adolescents, that is updated, maybe once in six months. The new system has its own pitfalls since a slow network or a particularly unscrupulous developer deliberately slowing the page load speeds could result in higher ratings.

Get viewers and independent analytics to rate your content – the text, pictures, graphics and tables, and their placing. The ease of using the navigation system and the frequency of updates must also be taken into account. The number of people who click on the Bookmark option on the page will give an idea of your popularity. Also, the number of hits you have through recommendations from other sites who provide links that lead to yours will give an idea of the reliability and depth of your content.

Measuring the ratio of product sales compared to the number of visits will give a good measure of how successful you are. This will also give a direct valuation of each product you sell on the web. Analyzing the average time a successful buyer spends on your site will give an idea of how easy it is for clients to get quality information from your site.

Google Analytics interface is a very helpful tool in analyzing web usage data. The tool allows measuring in detail how many users availed of an option provided on the page. It also enables to measure the unpopularity of a page by providing a count of the number of people who left a site without browsing around. Keep track of the variations taking place in number of users registering onto your site. Do a research the web to know what other sites and blogs have to say about the quality of your service.

The functionality of site is measured by analysing how useful and easy the tools are for all end users. User friendliness may include factors such as the time taken to resolve user queries, data downloaded and messages sent and received are acknowledged.

Although methods of valuations have changed and will change in the future be assured that finally the right judge – the user, has been appointed. So long as you play by his rules you are bound to stay in reckoning.

Peter Brittain
Perth Web Design