Helpful articles and insight into our agency.

How to choose the right color palette for your brand identity

How to choose the right color palette for your brand identity

Alright, color enthusiasts and brand buffs, grab your Pantone swatches and let’s dive into the technicolor world of choosing the perfect palette for your brand identity!

Picking colors for your brand might seem as simple as pointing at a rainbow and saying, “I’ll take that one, that one, and… ooh, that pretty one too!” But trust me, there’s more to it than that. It’s like trying to choose the perfect outfit for a first date – you want to make a great impression, show off your personality, and hopefully not end up looking like a walking traffic light.

So, how do you pick the right colors without feeling like you’re playing pin the tail on the donkey while blindfolded? Well, grab a cup of coffee (or tea, or heck, even a margarita – I won’t judge), and let’s break it down.

First things first: Why does color even matter?

Well, let me tell you a little story. Back in my early days as a designer, I worked with a client who insisted on using brown and yellow for their children’s toy store. “It’ll be unique!” they said. “It’ll stand out!” they said. Yeah, it stood out alright – like a sore thumb at a hand model convention. Turns out, kids aren’t super jazzed about colors that remind them of, well… you know what. Lesson learned: colors matter, folks.

Colors are like the seasoning in your brand’s secret sauce. They can make people feel things, think things, and even do things. Don’t believe me? Well, studies have shown that color can increase brand recognition by up to 80%. That’s right, 80%! That’s more than my success rate at remembering to water my plants. (Sorry, Steve the Succulent. You deserved better.)

But here’s the kicker: different colors mean different things to different people. It’s like how some people think cilantro tastes like soap, while others can’t get enough of it. (Team No-Cilantro here, by the way. Fight me.)

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The psychology of logo design: What your logo says about your brand

The psychology of logo design: What your logo says about your brand

Alright, logo lovers and brand buffs, let’s dive into the fascinating world of logo psychology! Buckle up, because we’re about to take a wild ride through the subconscious mind of your customers and find out what your logo is whispering (or sometimes shouting) about your brand.

First off, let me tell you a little story. Picture this: It’s 2008, and I’m sitting in a dingy college dorm room, trying to design a logo for my roommate’s band. They were called “The Flaming Ferrets” (don’t ask), and I thought I was oh-so-clever using an image of a ferret shaped like a flame. Fast forward to their first gig, and people kept asking if they were a spicy food restaurant. Lesson learned: logos speak louder than words, and sometimes they say things you didn’t intend!

So, what exactly does your logo say about your brand? Well, it’s like a first date – it’s making a whole lot of first impressions in a very short amount of time. And just like a first date, it can either leave people wanting more or running for the hills.

Let’s break this down, shall we?

The Shape of Things to Come

First up, let’s talk shapes. The shape of your logo is like the body language of your brand. It’s communicating before anyone’s even read a word.

Circles, Ovals, and Curves: Oh My!

Circles are like the golden retrievers of the logo world – they’re friendly, inviting, and everybody likes them. They represent community, unity, and harmony. Think of the Olympics logo – it’s all about bringing people together, right?

I once worked with a client who insisted on sharp, angular shapes for their daycare logo. Let me tell you, nothing says “leave your precious offspring here” like a bunch of pointy edges. We eventually settled on a nice, soft circular design, and enrollment went up faster than a sugar-high toddler on a trampoline.

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Shopify & SEO: Full Guide to Ranking Your Shopify Site

Shopify & SEO: Full Guide to  Ranking Your Shopify Site

SEO has several purposes. However, the fundamental purpose of SEO is positioning you as the solution to a searcher’s need. What does that mean?

Google processes 40,000 searches every second. People are always searching for answers, a product, or a solution. They will only find you if your page is optimized enough.

Search engine optimization is especially necessary to boost sales on e-commerce sites like Shopify. Research shows that Shopify has grown remarkably since 2020 and has over 2 million online stores. Whoop! That’s a lot of competition.

Despite the competition on Shopify, there is a way to stay ahead. This guide aims to show how to maximize the SEO possibilities on Shopify.

What Features Does Shopify Have to Support SEO?

Shopify and SEO are pretty intertwined. This platform is highly SEO-friendly, and it boasts a wide array of features to prove this.

All these features are integrated into the platform, making it easy for beginners to leverage SEO. As a beginner, maximize these features:

  • Mobile-friendliness
  • Meta tags and metadata usage
  • Adding canonical tags
  • SSL certification
  • Auto-generated robot txt file for instructing web spiders
  • 301 redirects
  • XML site maps and automatic sutemaps
  • Well structured data

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What makes a good user interface? 10 essential UI design principles

What makes a good user interface? 10 essential UI design principles

Alright, digital design aficionados and UI curious cats, let’s dive into the wild and wonderful world of user interface design! Buckle up, because we’re about to embark on a journey through the 10 essential UI design principles that’ll make your interfaces smoother than a buttered slide.

But first, let me tell you a little story. Picture this: It’s 2005, and I’m trying to set up my grandmother’s new DVD player. The remote control looks like it was designed by a sadistic alien with 17 fingers and a grudge against humanity. Buttons everywhere, labels that made no sense, and a layout that seemed to actively resist logic. Poor Nana never did figure out how to play her Matlock DVDs. And that, my friends, is a perfect example of what happens when you ignore good UI design principles.

So, what exactly makes a good user interface? Well, it’s like a perfect first date – it should be attractive, easy to understand, and leave you wanting more. (Unlike my last Tinder date, who spent the entire evening talking about his extensive collection of belly button lint. But I digress.)

Let’s dive into these 10 essential UI design principles, shall we?

1. Clarity is King (or Queen, We’re Not Picky)

The first and most crucial principle of good UI design is clarity. Your interface should be clearer than a mountain stream, more transparent than a politician’s promises should be. Users should be able to understand what everything does without needing a Ph.D. in Computer Science or a magic decoder ring.

Think about it like this: If your grandma can’t figure out how to use your app, you might need to go back to the drawing board. (Unless your app is specifically designed for tech-savvy millennials with a penchant for obscure memes. In that case, maybe don’t use Grandma as your test subject.)

Real-life example time! Remember when Apple introduced the iPhone? That thing was a game-changer. Why? Because it was so dang clear. No stylus, no complicated menus, just intuitive gestures and clearly labeled icons. It was so easy to use, even technophobes were suddenly becoming app-addicted zombies. (For better or worse. Sorry, productivity!)

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How to Run a Shopify SEO Website Audit

How to Run a Shopify SEO Website Audit

Picture this: your Shopify online store isn’t as famous as you planned. You sell only top-rated products, and your target audience seems to keep opting for your competitors. And for a weird reason, they can’t locate your store.

There might be a little problem with your placement. By placement, we mean your Shopify SEO strategy.

It’s time for a site audit!

A site audit is like shining light into a dark room, hoping to find goodies. In this case, the dark room would be your website, and the goodies would obviously be a soaring website rank.

But with several technicalities to SEO audit, how do you go about it?

This guide will explain how to conduct a thorough site audit to improve your online store’s ranking. Learn what’s limiting your search engine visibility!

What is a Shopify Site Audit?

Pretty much like getting checked by a doctor when you feel sick—a site audit explores your SEO to discover loopholes. First off, SEO keeps evolving. Sometimes, the principles that worked for you a few months back may need a minor update.

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