How to choose the right color palette for your brand identity

How to choose the right color palette for your brand identity

Alright, color enthusiasts and brand buffs, grab your Pantone swatches and let’s dive into the technicolor world of choosing the perfect palette for your brand identity!

Picking colors for your brand might seem as simple as pointing at a rainbow and saying, “I’ll take that one, that one, and… ooh, that pretty one too!” But trust me, there’s more to it than that. It’s like trying to choose the perfect outfit for a first date – you want to make a great impression, show off your personality, and hopefully not end up looking like a walking traffic light.

So, how do you pick the right colors without feeling like you’re playing pin the tail on the donkey while blindfolded? Well, grab a cup of coffee (or tea, or heck, even a margarita – I won’t judge), and let’s break it down.

First things first: Why does color even matter?

Well, let me tell you a little story. Back in my early days as a designer, I worked with a client who insisted on using brown and yellow for their children’s toy store. “It’ll be unique!” they said. “It’ll stand out!” they said. Yeah, it stood out alright – like a sore thumb at a hand model convention. Turns out, kids aren’t super jazzed about colors that remind them of, well… you know what. Lesson learned: colors matter, folks.

Colors are like the seasoning in your brand’s secret sauce. They can make people feel things, think things, and even do things. Don’t believe me? Well, studies have shown that color can increase brand recognition by up to 80%. That’s right, 80%! That’s more than my success rate at remembering to water my plants. (Sorry, Steve the Succulent. You deserved better.)

But here’s the kicker: different colors mean different things to different people. It’s like how some people think cilantro tastes like soap, while others can’t get enough of it. (Team No-Cilantro here, by the way. Fight me.)

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