SEO has several purposes. However, the fundamental purpose of SEO is positioning you as the solution to a searcher’s need. What does that mean?
Google processes 40,000 searches every second. People are always searching for answers, a product, or a solution. They will only find you if your page is optimized enough.
Search engine optimization is especially necessary to boost sales on e-commerce sites like Shopify. Research shows that Shopify has grown remarkably since 2020 and has over 2 million online stores. Whoop! That’s a lot of competition.
Despite the competition on Shopify, there is a way to stay ahead. This guide aims to show how to maximize the SEO possibilities on Shopify.
What Features Does Shopify Have to Support SEO?
Shopify and SEO are pretty intertwined. This platform is highly SEO-friendly, and it boasts a wide array of features to prove this.
All these features are integrated into the platform, making it easy for beginners to leverage SEO. As a beginner, maximize these features:
- Mobile-friendliness
- Meta tags and metadata usage
- Adding canonical tags
- SSL certification
- Auto-generated robot txt file for instructing web spiders
- 301 redirects
- XML site maps and automatic sutemaps
- Well structured data
