How to Run a Shopify SEO Website Audit


Slinky Creative

Picture this: your Shopify online store isn’t as famous as you planned. You sell only top-rated products, and your target audience seems to keep opting for your competitors. And for a weird reason, they can’t locate your store.

There might be a little problem with your placement. By placement, we mean your Shopify SEO strategy.

It’s time for a site audit!

A site audit is like shining light into a dark room, hoping to find goodies. In this case, the dark room would be your website, and the goodies would obviously be a soaring website rank.

But with several technicalities to SEO audit, how do you go about it?

This guide will explain how to conduct a thorough site audit to improve your online store’s ranking. Learn what’s limiting your search engine visibility!

What is a Shopify Site Audit?

Pretty much like getting checked by a doctor when you feel sick—a site audit explores your SEO to discover loopholes. First off, SEO keeps evolving. Sometimes, the principles that worked for you a few months back may need a minor update.

Or, there may be a weakness in your SEO strategy that needs to be checked. Either way, the purpose of a Shopify site audit is to correct such inadequacies and enhance your website’s ranking.

Why Do You Need that SEO Site Audit For Your Shopify Store?

To be sincere, even the best online store would remain in the dark alleys of the internet with a whack of SEO. But for more clarification, you should pay more attention to your Shopify SEO for reasons like the following:

Improve User Experience

People lack patience while seeking products online. Most people who search for products are ready to buy and would instead opt for a website that offers a great user experience on a platter. Your SEO audit would ensure you prioritize your user experience and improve it if necessary.

Identify SEO Issues

The technical side of SEO is just as important as the on-page and off-page features. A broken link or slow load times could make you lose potential customers.

That’s where a site audit saves the day. You can discover all these errors before your customer and fix them to avoid hassle.

Similarly, an audit exposes off-page and on-page SEO issues. This could vary from internal linking issues to image optimization.

Staying Competitive

Top-raking websites have something in common: They are ever-evolving. There are no sloppy moments, or at least such moments don’t last long enough to make them de-rank.

So, you always need to stay competitive without slacking. Auditing often shows you loopholes, especially when there is an issue with SEO.

Competitor’s Insight

If your competitors are doing something right, you must learn from them. Healthy competition keeps your SEO games up there with soaring ranking.

Audits reveal what your competitors do to attract quality traffic while ranking high online. Armed with this knowledge, you can outrank them and beat their stats.

Content Gaps

At first glance, it may seem like your product description is tip-top with no chance for improvement. However, a side audit may reveal content gaps that could land you more points with your audience.

Check if your product descriptions are as keyword-rich as they should be or if you are correct and on point, answering customers’ burning questions. Using the right word is vital for SEO.

Actionable Steps

One mistake people make is assuming that an audit only diagnoses the problem. In fact, knowing the problem also enables you to prescribe a solution.

When the doctor runs a couple of tests to figure out why you are sick, it’s to help you get better. He prescribes drugs or offers solutions to your problem. Similarly, a side audit diagnoses and provides prescriptions for your SEO problems.

What a Site Audit Entails and How to Run One

The good news is that you can tap into the benefits listed above with the proper guidance. Here are the different aspects of a thorough website audit:

Technical SEO Analysis

This caters to different things on your online store page. You can check the following:

Mobile Friendliness

Google is increasingly concerned about website mobile friendliness, and understandably so. Your target audience spends more time on their phones, so you’ll want to verify that your phone is responsive on mobile devices. This is an essential aspect of SEO.

Site Speed

Loading speed affects users’ interaction with your page. This interaction either sends a great or bad message to search engines.

Guess what?

You hardly find a slow page that ranks on search engines. That’s because searchers are bound to leave as soon as they struggle to load the page. Use tools like GTmetrix or Google PageSpeed Insights to check your site speed.

Fix Crawl Errors

Crawl errors may affect your website’s indexability. When search engines can’t index your page, you cannot rank. You may rely on a tool like Google Search Console to fix indexability.

Content Analysis

Content analysis is about what the name suggests: content.

Create Quality Content

Beyond your product description, you may adopt the habit of blogging on your Shopify store. This allows you to explore your target audience’s needs better. With a blog, you can answer their questions, address their needs, and further appeal to their interests.

Work on Your Product Description

Are your product descriptions unique? Do they tell people what each product offers and describe the products well? If the answer to these questions is no, you’ve got some copywriting to do. Your product description for your Shopify store should be excellent.

Onpage SEO Analysis

Of course, beyond content, there’s more to on-page SEO.

Optimize Meta Tags

Review your meta tags to ensure they are click-worthy. Ensure your meta titles, headers, and descriptions appeal to the right audience. All these features form your first impression of your target audience. When your meta tags are optimized, you get better click-throughs.

Keyword Optimization

One great way to optimize your tags is to include keywords. Conduct detailed keyword research to find all the relevant keywords to find the right keywords – including long-tail keywords.

When you do, audit your product page to see if it is optimized for high-potential keywords. In this case, try tools like SEMrush or Ahrefs.

Duplicate Content

Duplicate content on your SEO site can seriously harm your SEO efforts. So, audit your page to identify duplicate content and sort the issues as needed.

Off-Page SEO Analysis

Finally, the off-page analysis may include your backlink and local SEO efforts.

Local SEO Optimization

Do you have a physical storefront? Yes? You’ll benefit a lot from local SEO. First, list your business on Google My Business listing and create consistent business details on all your online directories. That way, locals can access your Name, Address, and Phone Number.

Backlink Profile

Backlinking is essential to attract quality traffic and improve your website’s authority. Tools like Moz can help you identify great backlinking opportunities and acquire top-notch links to your website.

Step By Step Guide to Shopify Site Audit

Ready to jumpstart those Shopify SEO site audits? Get started with this.

Schedule your Audit

First, set a specific time and date for your Shopify store audit. But while you are at it, define your audit goals.

What does that mean?

It means specifying what you intend to achieve with this audit. Do you want to boost conversion? Or boost your product’s discoverability? What matters is setting clear goals before you dive in.

That said, understanding your audience is another point. Get to know what your audience prefers regarding their search intent, content format, and pain points. All these would help you focus on what matters during the audit.

Get Into the Technicality

Burst out the SEO tools and get to the technical side of your website audit. First, check your site structure to ensure the architecture is detailed enough to give search engines all the necessary information.

Afterward, test your website for crawlability. To do this, you need tools like ScreamingFrog, which crawls like a search engine would discover errors that search engines shouldn’t. These may include mobile friendliness, broken links, or crawl errors.

Finally, deal with bottlenecks like website loading speed that could kill your conversion. Check for your online store load time. Is it fast enough?

Fixing and Tweaking

List all your Shopify website audit findings and take the right actions. Address technical issues, fix all content errors, and improve your backlink profile. Solve the most critical issues before dealing with other problems with your website.

Monitor and Audits

The audit is not a one-time thing. Search engine optimization should be continuous. To stay ahead of competitors, you must keep your fingers on the pulse of industry updates.

Moreover, you should track your progress to know what works and what doesn’t. Tracking your progress shows you where your strategy needs further adjustment.

Besides, knowing that you are yielding results is all you need to fuel your SEO efforts. That’s the best way to drive great results.

Bottom Line

These steps will improve your SEO alright. But don’t stop at one audit. Repeat it often to keep tabs on your competitor and stay in the race. When you stop improving your store, you give in to stagnancy and lose to your competitors.

So, get your hands dirty with some Shopify SEO audit. You are welcome!